Posted on 5th February 2026
This February, Tarnia and Lauren from the Hairwaves team headed to London to attend the launch of Redken’s new ALK Demi-Permanent Colour, held at the renowned L’Oréal Academy.
It was an inspiring day focused on education, innovation, and the future of modern hair colour and we came away excited to introduce this beautiful new colour system into the salon.
What Is Redken ALK Demi-Permanent Colour?
Redken ALK is a next-generation demi-permanent colour that truly bridges the gap between colour and care.
It offers:
• Up to 75% grey coverage
• The ability to lift up to 1 shade
• Up to 8 weeks of vibrancy (or 32 washes)
What makes ALK stand out is that it has the power of a colour with the care of a gloss, delivering visibly healthier looking hair in just one use. The result is radiant, glossy, refreshed hair without the commitment of permanent colour.
Inside the Launch at the L’Oréal Academy Hosted at the L’Oréal Academy in London, the launch was education led and hands on exactly what we value as a salon. Redken educators guided us through how ALK fits into a modern colour menu, where demi-permanent colour works best for clients, formulation tips, and how ALK delivers both performance and hair care. Seeing the colour demonstrated live really highlighted the shine, softness, and natural looking results hair looked healthier, smoother, and full of life.
Why We’re Excited to Bring ALK to Hairwaves
Clients are increasingly asking for colour that feels gentler, lower maintenance, and healthier for their hair and Redken ALK answers that perfectly. ALK is ideal if you’re looking to blend greys softly, enhance your natural shade, refresh colour between permanent services, try colour for the first time, or achieve glossy, healthy looking hair without harsh regrowth.
Book Your ALK Colour Appointment
If you’re curious about trying Redken ALK Demi-Permanent Colour, we’d love to talk you through whether it’s right for you. You can discuss ALK at your next appointment, or book a colour consultation and let us create a personalised plan tailored to your hair, lifestyle, and goals. Fresh colour, healthy shine, and a softer approach just the way we like it at Hairwaves.
